Transforming On-Trade Operations: Eyrene’s Cutting-Edge Solutions

published on 31 May 2024

In the dynamic market of on-trade operations, companies face complex challenges—from equipment tracking to ensuring the right marketing materials are always in place.

At Eyrene, we specialize in providing tailored solutions that empower businesses to achieve unparalleled efficiency and accuracy. This article explores one of our recent projects showcasing Eyrene’s transformative impact at gas station coffee areas.

Key Objectives

Our client, a leading beverage industry player, was grappling with several operational challenges:

Equipment Tracking

Managing equipment across a vast network of retail points presented a significant challenge for the company. The risk of equipment loss during transportation, improper maintenance, or misplacement was posing a threat of financial losses.

POSM (Point of Sale Materials) Management

Ensuring each point had the correct promotional materials (posters, banners, and digital POSMs) was another headache. The client needed a reliable system to monitor and verify their presence and relevance.

Compliance and Reporting

Compliance with contractual obligations for equipment and promotional materials required meticulous tracking and regular reporting, which was both time-consuming and error-prone.

What We Did

To address these challenges, we developed a comprehensive solution combining AI-powered mobile image recognition technology and user-friendly tools:

Automated Equipment Recognition and Inventory


Our mobile app lets retail staff capture and upload equipment images. The system identifies types and models, cross-references them with the inventory database, and verifies their location and status in real-time, minimizing loss and misplacement through continuous tracking.

POSM Verification


Retail employees use the app to photograph promotional materials. AI algorithms analyze these images to ensure the presence, condition, and correct placement of POS materials according to standards, ensuring compliance with marketing requirements.

Real-Time Reporting and Analytics


Field data consolidates into a centralized dashboard for real-time visibility into equipment status and promotional material compliance. Clients can generate detailed reports to monitor performance, track trends, and identify areas needing attention, enabling informed and timely decisions.


What Our Client Got

In just a few months since implementing our system, the client has experienced significant improvements across their operations:

Reduced Equipment Loss

Continuous monitoring and real-time tracking have drastically reduced equipment loss and misplacement, saving the client substantial replacement costs.

Enhanced Compliance

The automated verification of POSM ensures that all retail points adhere to marketing guidelines, enhancing the effectiveness of promotional campaigns.

Streamlined Operations

The centralized dashboard and real-time reporting capabilities have streamlined operational workflows, reducing administrative burdens and freeing up resources for more strategic initiatives.

Data-Driven Insights

The client now leverages data-driven insights to optimize their on-trade strategies, leading to better market penetration and increased sales.


At Eyrene, we are committed to pushing the boundaries of innovation and delivering tangible results that drive our clients' success. Our solution is just one example of how we combine advanced technology with practical solutions to drive efficiency and success. Our innovative technology can match various shapes and forms within the on-trade industry – from menus in restaurants to equipment in pubs, you name it.

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