Vendor lock-in

published on 23 September 2022

I believe that some companies talk with potential customers out of fear that a competitor could supplement them. And it makes the discussion with customers a bit strange. 

Imagine potential customers already invested a few million in developing their own CRM or SFA and need just Image Recognition capabilities without mobile application. 

But sales executives of old-time IR companies cannot sell the solution without their mobile app and refuse a customer. Their boss feels insecure that someone won’t be using their magic app. As if it makes their swap harder, ho-ho-ho.

So instead of listening to what customers say, many companies in our space listen to their bosses who think pouring water in a glass full of holes will make it any better.

So Eyrene’s ideology is ensuring that our customer is happy no matter what the use case is: with a mobile app or not.

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