Our client, a major global beer producer, has a long history dating back to the 19th century. With operations spread across multiple countries, each having its unique production and business setup, they faced significant challenges in standardizing and optimizing their merchandising efforts across different regions.
The Challenge
The client operates in five countries: Lithuania, Latvia, Estonia, Ukraine, and Moldova, with Ukraine being the largest market involving around 3000 employees, including merchandisers, supervisors, and auditors. They needed a robust solution to:
1. Provide real-time data and insights to improve decision-making and operational efficiency.
2. Customize reporting and KPIs to adapt to local market specifics and contractual obligations.
3. Streamline the tracking of product availability (OSA) and shelf share (SOS) in traditional retail settings.
4. Enhance on-trade management (bars and restaurants) by monitoring menu listings and equipment maintenance standards.
Our Solution
We implemented our AI-powered image recognition technology to address these challenges. The project began in 2022 and scaled up rapidly, with commercial operations starting in August 2023 after a successful pilot phase. Here are some key features of our solution:
Real-Time Recognition
Our system recognizes beer products on shelves and in menus using mobile devices. This provides immediate feedback within 60 seconds, enhancing responsiveness and decision-making.
Customization
We tailored KPI calculations for different sales channels. In traditional retail, this included OSA and shelf share metrics. For advanced channels, we incorporated service standards and equipment planograms.
Menu Reading
Our technology extracts information from on-trade menus, identifying product presence, competitive listings, and pricing. This allows for strategic placement and pricing adjustments to maximize visibility and sales.
Comprehensive Reporting
We provided detailed analytics and reports, integrating seamlessly with the client’s centralized system. This transparency helps managers and top executives monitor performance in real-time, ensuring accountability and reducing the risk of fraud.
Key Outcomes
The pilot phase demonstrated the effectiveness of our technology, leading to full-scale deployment across the Baltic states and Ukraine.
We continue to refine and enhance our technology based on client feedback, ensuring it remains at the forefront of merchandising innovation. Our partnership with the client has laid the groundwork for further expansion and integration of advanced features, positioning them as a leader in leveraging AI for merchandising excellence.
This case study illustrates how Eyrene’s AI-powered image recognition technology can transform your merchandising operations, providing significant efficiency gains, transparency, and adaptability across diverse markets.
Ready to revolutionize your digital merchandising? Contact us today to request a demo and learn how Eyrene's AI-powered image recognition technology can transform your business and drive efficiency.
