AI Innovation in Retail: Driving Visibility and Sales for a Global FMCG Leader

published on 04 July 2024

Eyrene, a trailblazer in AI-powered mobile image recognition technology, has transformed retail execution for one of world’s top 3 largest CPG manufacturers. By enhancing on-shelf presence across thousands of retail outlets, Eyrene’s innovative solutions have significantly improved product visibility and sales performance.

In 2019, a leading global CPG company struggled with ensuring effective product placement and on-shelf presence across numerous retail outlets throughout Europe, Central Asia, and the Caucasus.

The client reached out to us for a unified, customizable solution to streamline shelf and price audits, minimize human error and enable merchandisers and supervisors to save time.

Key Challenges

  • Maintaining consistent on-shelf product visibility and availability.
  • Monitoring pricing and promotional activities.
  • Addressing inefficiencies in merchandising efforts.
  • Ensuring compliance with brand placement and planograms.
  • Providing data-driven insights to field personnel and supervisors.


To tackle these challenges, we deployed a hybrid SFA + recognition system, operating both in the cloud and on devices. Our comprehensive solution included:

On-Shelf Availability (OSA)

Ensuring essential products are present in stores and identifying out-of-shelf items at sales points, including new items and contract assortment.

Share of Shelf (SOS)

Measuring the company's product share within its category and against competitors. We've also devised calculations tailored to different categories, considering chosen assortments and packaging variations.

Price Monitoring

Tracking the presence and accuracy of price tags, including promotional pricing in real time.

Brand Blocks

Verifying proper placement of branded products according to guidelines.

Point System

Assessing the placement of SKUs, multi-facing, and eye-level positioning.

Visit Scoring

Evaluating merchandiser performance using a composite score based on the point system, brand blocks, and share of shelf metrics.

How it all began

We started off with a pilot project in 2019, involving only 10 stores and 2 product categories. In just two weeks, we successfully trained over 5,000 merchandisers and supervisors. This training significantly improved their ability to assess and promptly address on-shelf presence issues, thanks to our intuitive mobile app.

The pilot’s success led to rapid expansion:


On top of that, advanced route management, task management, custom questionnaires, and a supervisor mobile app provided real-time updates and facilitated efficient field operations, enabling the client to implement custom scenarios effectively within retail outlets.

Growing together

This partnership has spurred mutual growth and innovation. The client's ambitious requests have driven us to tailor highly customizable solutions, enhancing the skills and career advancement of key employees. The project success has paved the way for expansion into new markets, including Kazakhstan, Uzbekistan, Belarus, Armenia, Azerbaijan, and Georgia, and the integration of new channels.

Our AI-powered image recognition technology has revolutionized retail execution for a leading global FMCG company, delivering substantial improvements in product visibility, compliance, and sales performance.

Discover how we, at Eyrene, can boost your retail operations. Contact us today to learn more about our innovative solutions and schedule a demo.

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