In the competitive retail world, staying ahead is crucial. One innovative way to do this is through the use of image recognition technology. At Eyrene, we partnered with a leading milk manufacturer to help them overcome significant challenges in their inventory and sales management. Here's a closer look at our journey and the success we've achieved.
Challenges
- Inconsistent product availability: Ensuring products were always on the shelves was a major headache.
- Inefficient inventory management: Manual stock management led to frequent errors and delays.
- Sales performance tracking: They needed a better way to monitor and improve sale
Eyrene's Solution
A pilot project in the spring of 2023 was a huge success which led to a full-scale implementation across eight countries by August 2023.
We provided an integrated image recognition solution tailored to the client’s specific needs. Our system connected seamlessly with their existing Sales force management system, making tracking and managing inventory and sales data a breeze.
How It Works
Here’s how our system works during a typical retail visit:
Key Features
Measuring OSA (On-Shelf Availability)
OSA is crucial in retail, showing how well products are stocked on shelves. Our solution measures OSA before and after restocking, providing accurate data to track improvements and identify problems.
Generating Reports
One of the best features of our solution is the ability to generate real-time reports directly on the device. This means employees have immediate access to data, even in places without mobile internet connectivity.
Improving Sales and Inventory Management
With accurate OSA data, employees can negotiate better orders and ensure high-demand products are always available. Accurate stock levels help place precise orders, reducing waste and stockouts.
Employee Performance Metrics
Integrating OSA into employee KPIs has boosted performance and motivation. Employees are rewarded based on the accuracy and timeliness of their tasks, ensuring high efficiency.
Sales Uplift Tool
Our system acts as a powerful sales uplift tool. By analyzing visit history and product availability, employees can identify patterns and negotiate better orders with retailers, ensuring that products are always in stock.
Looking ahead, the client plans to expand the solution to include other dairy products, further enhancing their inventory management capabilities.
Our solution integrates two applications on user devices: the client’s SFA system and our image recognition tool. This dual-app setup, though seemingly complex, offers a fast and cost-effective integration process, often completed within 24 hours.
Feel free to reach out to learn more about our AI-powered mobile image recognition technology.
